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Best Grey Hair Products Whether You Want To Disguise Them Or Embrace Them

It's official. There's a greynaissance happening. Never before has the spotlight been on silver and grey hair in quite the same way. Conversations around keeping it natural have boomed in the past year or so, and given that 80% of us will go grey at some point, it's heartening that more of us are embracing our god-given greys. Likewise, it's promising to see brands investing in targeted, modern and luxurious solutions, designed with enhancement and care in mind, for a demographic that, historically, has been under-catered for.

It's not just natural greys either. The shade has undergone a rebrand, and been reclaimed as a coveted and chic choice of colour for all ages. In fact, those that don't have them, want them. We've seen celebs like Ariana Grande, Bella Hadid, Ciara and members of the Kardashian tribe experimenting with icy silvers and grey.

Want in? Whether you're a natural, or wannabe grey there's loads of grey-enhancing options to choose from. Hair colour brand Bleach London offers its customers a Fade To Grey Kit (£8.50), which includes a semi-permanent, nourishing toner that infuses hair with subtle charcoal tones, as well as safeguarding against unwanted brassiness, and Josh Wood Colour Icy Blonde Shot (£19) has also been designed to boost the silver tones in grey hair to keep it looking its best. 

As for nourishing hair while upgrading your colour, look no further than Moroccanoil's Color Depositing Mask in Platinum (£28.85), which adds a rich temporary tone to natural greys or blondes looking for a colour shift that you can build up over time, or leave to fade away. Plus the fortifying blend of amino acids, apricot kernel oil and argan will strengthen strands for softer, healthier hair. 

Of course, there's nothing wrong with wanting to cover up your natural greys either. Not everyone fancies showcasing their silver strands, and nor should they have to. Thanks to a spike in tinted shampoos, root concealers and colour depositing masks, disguising your greys at home is easier than ever. For a quick ColorWOW's Root Cover-up (£29.50) is magic and comes in an array of shades. Or John Frieda's Defy Grey Shampoo (£6.99) deposits disguising pigments each time you wash your hair to build up coverage without adding any extra steps.

Here are the best products to embrace your greys or blend them away...

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Martina Birk

Update: 2024-06-20