Celebs Who Love Brand-Name Underwear
The boys brands are back—in a big, big way.
Remember the early aughts, when designer jeans and luxe labels were everywhere? You didn't just know Britney Spears was wearing Gucci, she was covered in intertwined Gs. In oversized sunglasses, Paris Hilton was far from incognito—paparazzi flies couldn't resist the flicker of her monogrammed Louis Vuitton flames. It was the age of overt apparel—where the bigger the visual branding, the better.
In more recent years, retailers have streamlined their collections—the less obvious, the better—giving structure and fabrication more attention than the label itself. But leave it to It Girls, like Jennifer Lawrence and Gigi Hadid, to bring a tired trend back…in the most modern way possible, of course.
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